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AI-native CRM features: what to look for.

Apr 22 · 5 min · Marisol R.

Skip the feature grid and ask four things: does the agent act, or only suggest? Does it work in your channels, or only in-app? Is it shaped to your motion, or templated? And when it's unsure, does it escalate cleanly?

A CRM with a chat box can fail all four and still demo well. An agentic system has to pass them, because passing them is what it is. The checklist is short on purpose.

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